Soft & natural
For subtle everyday definition.
Your lashes. Your way.
A little lash. A lot of confidence.
Discover DIY lash clusters and create a look that feels like you — from softly defined to full glam.
Explore lash clusters New to DIY lashes?LOULEY
LASHES
The Louley edit
Find your lash look
Wispy & fluttery
For texture and a little extra drama.
Full glam
For your statement lash look.
New to DIY lashes?
Your first lash look starts here.
Get to know your look, your lash map and your application routine.
Choose your look
Decide between softly defined, textured and fuller looks. Check the product details to find your preferred length and curl.
Plan your lash map
A lash map is the arrangement of lengths across your eye. Compare worn-lash photos and the lengths listed on each product.
Application & removal
Follow the instructions supplied with your lashes, adhesive and remover. Each product’s guidance explains how to apply, care for and remove it.